What is Your Company’s Culture? It Matters!

“Culture can become a secret weapon that makes extraordinary things happen.” - Jon Katzenbach

We recently read that 41% of workers say the company culture matters when looking for a job. Every company has a culture so the real question is do you know what yours is? Think of a company’s culture like it’s an "electrical current humming and providing a power to your employees”. Have you consciously set your culture? Is your culture hurting your ability to recruit the best talent?

Gallup poll statistics over the last several years have told us that 70% of our workforce are disengaged from work. Can you imagine how much more productive your employees would be if they were engaged?  

For the first time in history, our workplace is spanning 5 generations (Silents. Boomers. Gen X. Millennials. Gen Z). And according to the Bureau of Labor Statistics there were 5.4 million job openings in the U.S. in April which is the highest number in 15 years. This means employees are gaining the upper hand in where they choose to work and companies need to compete to fill these positions with the best candidates.

We suggest that creating a conscious culture is the differentiator in recruiting the best talent and increasing productivity through engaged employees. We start with facilitating the development of your formal Purpose and then the creation of Core Values. These support a conscious culture where everyone can walk the talk. We document and formalize; teaching all employees to live them.

Your company’s culture is too important to your business success, now and in the future, to leave it to chance. Your Purpose Statement (The WHY) and the Values (The HOW) are the glue that allows your employees to feel safe and engaged (increasing productivity) and the best talent to come find you. It’s invaluable and we can help! This is what we do at Illuminate Sales Potential. Contact us for a free 15 minute consultation.